FOUNDING CREATIVE DIRECTOR
YOUTUBE
CREATOR-LRD FORMATS
CREATIVE R&D
PRIME-TIME TV
under broadcast deadlines.
with 98% on-time delivery
with 98% on-time deliveryunder broadcast deadlines.
shoot
post
air piplines
running parallel
per-episode budgets,
people and
managing crews of up to
Delivered large-scale productions across
seasons,
PROJECTS
Projects
Projects
Prime-time
Entertaiment
Formats
Entertaiment
Formats
1
Prime-time Entertaiment Formats
Role: Senior Creative Producer / Format Development
Large-scale prime-time entertainment formats for national broadcast.
FORT BOYARD
An extreme adventure game show where contestants complete physical
and logic-based challenges inside a fortress to collect keys and win a prize
RUSSIA'S GOT TALENT
A talent show format with open auditions, where participants of all kinds of skills — from music to circus acts — perform in front of a judging panel and compete for victory through audience voting.
BIG RACES (INTERVILLES)
A large-scale entertainment game show where teams representing different cities compete in humorous physical challenges, obstacle courses, and water-based games in front of a live audience.
MAIN STAGE
A music competition show where performers go through casting rounds, live performances, and audience voting to determine the strongest vocal talents of the season.
NINJA WARRIOR
A high-intensity obstacle course competition where contestants test their strength, agility, and endurance across progressively difficult stages, aiming to complete the course and reach the final.
digital projects
2
koshernye pilotki
koshernye pilotki
Author-led YouTube show combining psychology and creative practice.
Role: Creator / Host / Producer
stereotype show
stereotype show
Comedy format designed for social distribution and repeatable episode structure.
Role: CREATOR-LED FORMAT DEVELOPMENT
DEVELOPED
format structure
concept visual LANGUAGE
concept visual LANGUAGE
PRODUCTION SYSTEM RESULT
~90K
views top episodes 25-person team SOCIAL-FIRST FORMAT
Human Rights Defender
in Law (RUTUBE)
in Law (RUTUBE)
Human Rights Defender in Law (RUTUBE)
News-driven interview format built around a public figure.
Role: FORMAT CREATOR / CREATIVE DIRECTOR
DEVELOPED
EDUTORIAL STRUCTURE
VISUAL IDENTITY STUDIO LANGUAGE
VISUAL IDENTITY STUDIO LANGUAGE
PRODUCTION
SYSTEM RESULT
SYSTEM RESULT
TOP-5
PLATFORM
2.3M VIEWS PEAK EPISODE
2.3M VIEWS PEAK EPISODE
Royal arc (GDev) —
Creative R&D
3
Royal arc (GDev) —
Creative R&D
Role Senior Creative Producer
Performance-driven creative pipeline
for mobile games.
CREATIVE TESTING SYSTEM
VIDEO CONCEPT PIPELINE ITERATION FRAMEWORK
VIDEO CONCEPT PIPELINE ITERATION FRAMEWORK
OUTPUT
22-26 video creatives per month
High-velocity production
PROOF CASES
3K - 77k installs per creative
cpi $0.49 - $0.87
ipm 40
cpi $0.49 - $0.87
ipm 40
FORMAT ARCHITECTURE
Designing original entertainment formats and scalable episode engines
CREATIVE DIRECTION
Defining concept, tone, visual identity and storytelling structure
SHOW CREATION
Taking projects from idea to launch and repeatable production
HIGH-VELOCITY
PRODUCTION SYSTEM
PRODUCTION SYSTEM
Building fast creative pipelines
and iterative workflows
and iterative workflows
CREATOR-LED FORMATS
Building personality-driven digital shows
CROSS-PLATFORM
THINKING
THINKING
Working across broadcast, YouTube and digital platforms
in live and prime-time entertainment for a major CIS broadcaster. Created original formats and scaled them into franchises (reality, talent), later expanding into digital, YouTube, immersive projects, and mobile game R&D.
and creator-led pipelines (22–26 videos/month), coordinating in-house and external teams.
of a YouTube show with full-cycle production: concept, format, hosting, filming, editing, and publishing.
Creator
And host...
And host...
built high-speed digital...
senior creative
producer / format architect...
producer / format architect...
YOUTUBE
MUZ-TV
15+ Year
plyagendary
YOUTUBE
MUZ-TV
15+ Year
plyagendary
